The Marketing Plan Essay Example | Topics and Well Written Essays - 2250 words

The Marketing Plan - Essay Example food and beverage due to its wide range of product lines such as Arnott’s Premier Melting Moments, Emporio Amond Snap, and Emporio Chocolate Temptation etc presenting a unique taste. However, in spite of strong foothold in numerous developing and developed countries, the competitiveness and market share is decreasing due to its locally utilised ingredients of Australia. Other than this, the profit margin and customer loyalty over the brand is decreasing due to extremely high price and intensive competitive rivalry among its rivals. In addition, to the presence of numerous substitute products like cookies by competitive brands such as Kraft Foods Ltd, Tim- Tams, Vita-Wheat, and Cruskits, the market value and reliability of the organization is declining day by day to a considerable extent. Due to these underlining causes, the portfolio and uniqueness of the organization of Arnott is reducing that hinders its total sale and profitability in long run. Furthermore, numerous less co mpetitive local products are capturing the markets of Australia that hindered its loyalty and brand value as compared to other existing contenders in this age (Arnott, 2014). However, in order to amplify the competitive advantage and sustainability of the organization of Arnott, a marketing plan is developed with the help of a new product, Emporio Crispy. The financial objective of the organization of Arnott is to amplify its total sale by almost 5 percent of its previous sale by the launch of the new product, Emporio Crispy. Other than this, the profit margin of the organization of Arnott might get enhanced by a considerable extent as compared to its rival players. Only then, it might become successful in improving its dominance and position in the market (Grant, 2010, pp. 423-434). The marketing objective of the organization of Arnott is to amplify its loyalty and reliability in the market of Australia. Along with this, the launch of the Emporio Crispy might become successful in